League of Legends is a gaming brand that had a breakout year in 2021. From the fabled multiplayer game, to the hit Netflix show, Arcane, to a shockingly popular mobile game, League of Legends entered the public consciousness in a way few hardcore video games do. Grubhub partnered with League of Legends and their professional gaming series, LCS, to create a special in game and real life reward for users who order on Grubhub.
Rally On Media worked with 3 of the top Twitch streamers in the game to promote the offer and get fans ordering Grubhub to get the reward - a hextech chest. These spots also feature a cameo by the most famous League of Legends player, Doublelift, who remotely filmed himself and sent us his footage.
This ad broke Grubhub's all-time record for HIGHEST ORDER VOLUME PER MINUTE in the moments after it was launched!
In fall 2021, Grubhub wanted to insert itself into the esports community in a big way. They partnered with Final Fantasy IV and became a sponsor of the Game Awards, with an annual viewership 10x the Oscars.
They brought us in to help write a script that would naturally integrate Final Fantasy IV gameplay footage into a Grubhub commercial.
We worked with top IRL gaming talent and engineers from Square Enix's FFIV team to direct a commercial in real life and inside the videogame. By integrating real, unseen gameplay footage, and a new branded pizza emote that characters inside the game could unlock, we created an ad that created instant impact for Grubhub and put the brand squarely into the conversation among the esports community.
