How Artly raised $3.5M+ with fundraising videos by Rally On
$3.5M+
Raised
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The Challenge
Artly Coffee is revolutionizing the $95B coffee industry with robotic baristas that use cutting edge AI and robotics technology to serve authentic, world-class, specialty coffee you have to taste to believe.
Their team of experienced AI + robotics engineers, and world champion chief barista, is obsessed with quality - and they wanted their campaign videos to be no exception.
When we met Artly, they had already served 350,000 cups of coffee at their 9 locations and at pop-ups around the US.
Now, they wanted to go bigger, and their crowdfunding campaign on StartEngine was the next step to unlocking the capital needed to expand their footprint and scale.
The Artly team is composed of former Amazon executives with world-class operational and engineering chops, but they needed our help to tell the Artly story to investors effectively.
What We Did
We held 3 StoryFinding workshops with Artly’s executive team, including their founding team, their engineering + robotics team, their head of retail operations, and their resident Chief Coffee Expert.
As with all Rally On projects, we then synthesized Artly Coffee’s investment opportunity into a crystal-clear narrative, leaning our understanding of business objectives, our deep equity crowdfunding expertise, and creative best practices.
We wrote the campaign video script following our set of 5 Investment Sweeps:
- The So What Sweep
- The Specificity Sweep
- The Say It Out Loud Sweep
- The Skeptic Squashing Sweep
- The Give a Sh*t Sweep
For this campaign, we also created a set of 3 social media ads and 3 standalone investment explainer videos, designed to provide even more detail about the investment opportunity for interested investors.
Then, we sent a production crew to Artly’s HQ in Seattle, WA, and spent a day capturing footage of Artly’s robotic barista and interviews with the founding team.
The shoot was made possible with the help of Artly’s incredible (and strong!) coffee.
RESULTS
Ultimately, we produced the full campaign video, 3 social media ads, and 3 investment explainer videos.
The campaign raised $3.5M+ to push Artly Coffee miles ahead on their journey to revolutionize coffee.
Our Services
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We’re not just video people.
We’re your Secret Weapon.
It starts with your FREE video strategy session with one of our founders, where we’re talk through your brand’s goals and how video can help you achieve them. Let’s create videos that convert and delight, together.
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